The GET KNOWN package of courses and coaching helps you create branding for your fitness business. The course is targeted towards entrepreneurial and ambitious fitness and health professionals who want to maximise their marketing and be heard above the noise. We aim to help you get your product and services delivered to the people you know will benefit from you – it’s time to get known.
Online course with FitPro – CIMPSA endorsed, 5 CPD points
This course aims to help fitness professionals and entrepreneurs stand out from the crowd, both on and offline. It will give you the tools you need to help you tell the world about your product, service, and know who it is you are selling to. The course will take you through the steps you need to create a marketing plan, and then build marketing pillars that will form the foundation of a solid marketing strategy.
By the end of the course, you will have defined your brand’s identity, created a tone of voice, a USP, an elevator pitch, as well as a logo, business name, website, and social media presence. The course also gives students an understanding of the basics in content marketing and PR, and gives an overview of trends to watch in this ever-changing marketplace. Upon completion, you will have everything in place for your brand, your business and your services to Get Known!
You will learn:
- How to create your brand’s visual identity, logo, USP, etc.
- To understand PR and how to leverage your brand
- How to plan and execute marketing and social media campaigns
- How to create top-line financial goals and allocate marketing spend
- How to engage with the right client for your business
- To gain an understanding of digital trends to watch out for
One-to-one Coaching with Fiona
The 3-month Kickstart Package where we will define your personal and brand message, your USP and tone of voice by doing a content audit, brainstorming ideas, creating a content and PR plan. We will also spend time finding your tribe and ensure you’re reaching the right people.
The package includes weekly email support, editing/proofing, three 45-minute Skype calls and introductions to my network.